GEOFFREY O'BRIAN
  • Home
  • Portfolio
    • UX Writing: Spotify Tap
    • Product Education Strategy & Components (Facebook View)
    • Artificial Intelligence Content (Disney)
    • Feature Awareness: WhatsApp
    • Product Education: Ray-Ban Smartglasses
    • UX Writing: Consent Screen (Meta)
    • Commerce: Improving Disney vacation checkout flow
    • Content Governance (Amazon & Meta)
    • Evolving Content Design (Amazon)
    • Information Architecture: Disney Feature Filters
    • Content Strategy: Facebook View App
    • Product Tool: Disney Trip Planning
    • UI Writing: Disney Mobile Order App
    • Content Testing
    • App Monetization: Disney Play app
    • Conversation Design: Disney Avatar Chatbot
    • Content Architecture: Shanghai Disneyland
    • Conversation Design: Disney Chatbots
    • Chatbot samples
    • Branding: Disney Play App
    • Branding & Copywriting: Disney, Amazon, Yoga Journal, Mammoth
  • Thought Leadership
    • Content Design 2.0: How to Navigate AI’s Paradigm Shift
    • Content Design for AR/VR Experiences
    • 5 Ways to Improve Content with User-centered Design
    • Good Qustions lead to Great UX Writing
    • Embracing "Design" in Content Design
    • Designing Omnichannel Content Experiences
    • Design Thinking: a Process for Content Design
    • 3 Questions to a Better Content Strategy
    • The Layers of User Experience
  • Speaking
  • Blog
  • Contact




Geoffrey O'Brian 

I'm a content design leader bridging
product design and creative strategy
to innovate engaging content
and digital experiences.















             

ABOUT ME

Father, Creative Leader & Bicycle Enthusiast

I am a content designer, UX writer and creative leader living in Venice, California. I help companies build human-centered, data-driven app and web interactions that are engaging, intuitive and effective.

At Meta, I lead content design on high-visibility projects, mentor designers and create digital reference tools and standards for the team.

At Amazon, I applied 10 years of content design to stand up a  content design practice in a new division.
I built a foundation for a successful practice by creating a scalable framework, best practices, and digital tools.

At Disney, I managed Disney's largest content strategy practice, building it from a small team to an effective force driving exceptional user experiences, content, and digital transformation—and spawning a conversational design sub-practice to empower chatbots.

In my spare time, I swim, surf, and bicycle commute around Los Angeles to stay in shape to keep up with my six-year-old daughter, Charli.

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Digital Strategy


My philosophy –
 
Content design is more than UX writing.
It's a continuous collaboration with design through the product design process—from research and user personas to iterations and prototypes—to reveal a sum that is greater than the parts.

Content design is under-leveraged.
As a result, product design is over-leveraged. This limits solutions, increases iterations, and reduces synergy.

Figma is a gift.
Content design should use it to frame flows, partner on the user experience, and include real content in every review.


The best is yet to come.
As platforms proliferate and AI and machine learning expand digital capabilities, content designers will be in demand to shape dynamic content served seamlessly across an ecosystem of experiences.


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Content designers are designers who design with information and ideas.
When we get it right, digital content flows with engagement and discovery.

PORTFOLIO

Recent Projects

To check out some of my recent work, click an image or view my portfolio. 
View Portfolio
PictureUI/UX writing – Facebook View app

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App feature awareness + user education
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Article: "Design Thinking Offers a Process for Content Design"
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Information Architecture: Shanghai Disney
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Conversation Design
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Disney Parks Play App
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Pandora Interactive App & Chatbot
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Improving E-commerce
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Feature Filters
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Disney Trip-planning App
Full on Life BLOG


Life is a Collection of Experiences

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CONTACT ME

    Get in Touch!

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  • Home
  • Portfolio
    • UX Writing: Spotify Tap
    • Product Education Strategy & Components (Facebook View)
    • Artificial Intelligence Content (Disney)
    • Feature Awareness: WhatsApp
    • Product Education: Ray-Ban Smartglasses
    • UX Writing: Consent Screen (Meta)
    • Commerce: Improving Disney vacation checkout flow
    • Content Governance (Amazon & Meta)
    • Evolving Content Design (Amazon)
    • Information Architecture: Disney Feature Filters
    • Content Strategy: Facebook View App
    • Product Tool: Disney Trip Planning
    • UI Writing: Disney Mobile Order App
    • Content Testing
    • App Monetization: Disney Play app
    • Conversation Design: Disney Avatar Chatbot
    • Content Architecture: Shanghai Disneyland
    • Conversation Design: Disney Chatbots
    • Chatbot samples
    • Branding: Disney Play App
    • Branding & Copywriting: Disney, Amazon, Yoga Journal, Mammoth
  • Thought Leadership
    • Content Design 2.0: How to Navigate AI’s Paradigm Shift
    • Content Design for AR/VR Experiences
    • 5 Ways to Improve Content with User-centered Design
    • Good Qustions lead to Great UX Writing
    • Embracing "Design" in Content Design
    • Designing Omnichannel Content Experiences
    • Design Thinking: a Process for Content Design
    • 3 Questions to a Better Content Strategy
    • The Layers of User Experience
  • Speaking
  • Blog
  • Contact