Challenge: Create Interactive ChatBot to tease Opening of Pandora: the World of Avatar
User NeedOur users needed to:
1) Understand our new offering 2) Discover the breadth and depth of Pandora -- the World of Avatar 3) Have a sensory taste of the experience |
Product NeedOur product goal was to:
1) Raise awareness 2) Create demand 3) Answer questions about how to experience the new Avatar land |
Strategy & SolutionOur solution was to:
1) Design an immersive content experience based entirely around the Pandora story and characters 2) Leverage branded content to encourage sharing 3) Add a Chatbot for engagement and information |
Project Background
The stakes were high for this project due to the large investment Walt Disney World made on the 5 attractions within the new "land" of Pandora - the World of Avatar. Our challenge was to build awareness and interest by teasing users with a taste of the experience. We created this interactive digital experience, accessible everywhere, engaging users in the look, feel, characters and story of Avatar.
Avatar Interactive Experience
Interactive ContentThe experience offered ways to explore the world,
interact with characters and immerse in Pandora. |
Visual engagement & GamingThe experience includes highly visual ways to interact with content like the "Forest Cam 01" as a virtual member of the "expedition."
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PROJECT POV
My team drove content to market Pandora - the World of Avatar. We created web
and app content to support the in-park experiences and now we set our sights
on creative interactions to engage social media users.
Partnering with design and copy, I co-designed the narrative story and user flow
of the site. We leveraged our conversational design capabilities to create a chat-
based interaction that could be shared on social media.
We wanted to give users a taste of the experience, so we built an interaction
that simulated an Avatar-based mission, complete with different characters
and a full view into the beauty of the Avatar ecosystem.
My team drove content to market Pandora - the World of Avatar. We created web
and app content to support the in-park experiences and now we set our sights
on creative interactions to engage social media users.
Partnering with design and copy, I co-designed the narrative story and user flow
of the site. We leveraged our conversational design capabilities to create a chat-
based interaction that could be shared on social media.
We wanted to give users a taste of the experience, so we built an interaction
that simulated an Avatar-based mission, complete with different characters
and a full view into the beauty of the Avatar ecosystem.