Writing for engagement

Research

Unpack customer insights and iterate on personas to produce innovative copy.

Brand/Product

Use your brand as your foundation for word choice, tone and key messaging. 

Creative

Effective copy and UX writing leverages user data, brand and creative inspiration to produce useful, engaging copy.

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UX writing – Disney & Amazon

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UX writing – Amazon

Copywriting – web & app placements for Adventures by Disney

UX/UI writing – interaction text

Copywriting – digital and print advertising for Mammoth Resorts & Yoga Journal

Mammoth Mountain digital & print

Mammoth Mountain --digital and print

Mammoth Mountain -- digital

Yoga Journal -- print

My Approach: Let the creativity flow form the brand, but prepare first with research, product knowledge and user personas.