Challenge: Create App Experience to tease Opening of Pandora: the World of Avatar
User NeedOur users needed to:
1) Understand our new offering 2) Discover the breadth and depth of Pandora -- the World of Avatar 3) Have a sensory taste of the experience |
Product NeedOur product goal was to:
1) Raise awareness 2) Create demand 3) Answer questions about how to experience the new Avatar land |
Strategy & SolutionOur solution was to:
1) Design an immersive content experience based entirely around the Pandora story and characters 2) Leverage branded content to encourage sharing 3) Add a Chatbot for engagement and information |
Project Background
The stakes were high for this project due to the large investment Walt Disney World made on the 5 attractions within the new "land" of Pandora - the World of Avatar. Our challenge was to build awareness and interest by teasing users with a taste of the experience. We created this interactive digital experience, accessible everywhere, engaging users in the look, feel, characters and story of Avatar.
Avatar Interactive Experience
Interactive ContentThe experience offered ways to explore the world,
interact with characters and immerse in Pandora. |
Visual engagement & GamingThe experience includes highly visual ways to interact with content like the "Forest Cam 01" as a virtual member of the "expedition."
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PROJECT POV
Our product content strategy team was a member of a multidisciplinary
team assigned to market Pandora with engaging content.
Partnering with design and copy, our content team co-designed the narrative
story and user flow of the site. We participated in user testing and helped
shape the content experience throughout the site.
Our product content strategy team was a member of a multidisciplinary
team assigned to market Pandora with engaging content.
Partnering with design and copy, our content team co-designed the narrative
story and user flow of the site. We participated in user testing and helped
shape the content experience throughout the site.