GEOFFREY O'BRIAN
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Pandora: Interactive App experience with Chatbot

Challenge: Create App Experience to tease  Opening of Pandora: the World of Avatar

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User Need

Our users needed to:
1) Understand our new offering 
​2) Discover the breadth and depth of Pandora -- the World of Avatar 
3) Have a sensory taste of the experience

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Product Need

Our product goal was to:
1) Raise awareness
2) Create demand
3) Answer questions about how to experience the new Avatar land
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Strategy & Solution

Our solution was to:
1) Design an immersive content experience based entirely around the Pandora story and characters 2) Leverage branded content to encourage sharing
3) Add a Chatbot for engagement and information





Project Background
The stakes were high for this project due to the large investment Walt Disney World made on the 5 attractions within the new "land" of Pandora - the World of Avatar. Our challenge was to build awareness and interest by teasing users with a taste of the experience. We created this interactive digital experience, accessible everywhere, engaging users in the look, feel, characters and story of Avatar.


Avatar Interactive Experience

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Interactive Content

The experience offered ways to explore the world,
​interact with characters and immerse in Pandora.

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Visual engagement & Gaming

The experience includes highly visual ways to interact with content like the "Forest Cam 01" as a virtual member of the "expedition."

PROJECT POV

Our product content strategy team was a member of a multidisciplinary 
team assigned to market Pandora with engaging content.

Partnering with design and copy, our content team co-designed the narrative
story and user flow of the site. We participated in user testing and 
helped
​shape the content experience throughout the site. 
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  • Home
  • Portfolio
    • UX Writing: Spotify Tap
    • Product Education Strategy & Components (Facebook View)
    • Artificial Intelligence Content (Disney)
    • Feature Awareness: WhatsApp
    • Product Education: Ray-Ban Smartglasses
    • UX Writing: Consent Screen (Meta)
    • Commerce: Improving Disney vacation checkout flow
    • Content Governance (Amazon & Meta)
    • Evolving Content Design (Amazon)
    • Information Architecture: Disney Feature Filters
    • Content Strategy: Facebook View App
    • Product Tool: Disney Trip Planning
    • UI Writing: Disney Mobile Order App
    • Content Testing
    • App Monetization: Disney Play app
    • Conversation Design: Disney Avatar Chatbot
    • Content Architecture: Shanghai Disneyland
    • Conversation Design: Disney Chatbots
    • Chatbot samples
    • Branding: Disney Play App
    • Branding & Copywriting: Disney, Amazon, Yoga Journal, Mammoth
  • Thought Leadership
    • Content Design 2.0: How to Navigate AI’s Paradigm Shift
    • Content Design for AR/VR Experiences
    • 5 Ways to Improve Content with User-centered Design
    • Good Qustions lead to Great UX Writing
    • Embracing "Design" in Content Design
    • Designing Omnichannel Content Experiences
    • Design Thinking: a Process for Content Design
    • 3 Questions to a Better Content Strategy
    • The Layers of User Experience
  • Speaking
  • Blog
  • Contact