GEOFFREY O'BRIAN
  • Home
  • Portfolio
    • Conversation Design: Disney Chatbots
    • A.I.-Driven Content (Disney)
    • UX Writing: Spotify Tap
    • Interactive Chatbot Disney Avatar
    • Chatbot samples
    • Product Education Strategy & Components (Facebook View)
    • Feature Awareness: WhatsApp
    • Product Education: Ray-Ban Smartglasses
    • UX Writing: Consent Screen (Meta)
    • Commerce: Improving Disney vacation checkout flow
    • Content Governance (Amazon & Meta)
    • Evolving Content Design (Amazon)
    • Information Architecture: Disney Feature Filters
    • Content Strategy: Facebook View App
    • Product Tool: Disney Trip Planning
    • UI Writing: Disney Mobile Order App
    • Content Testing
    • App Monetization: Disney Play app
    • Content Architecture: Shanghai Disneyland
    • Branding: Disney Play App
    • Branding & Copywriting: Disney, Amazon, Yoga Journal, Mammoth
  • Thought Leadership
    • Creative Design 2.0: How to Navigate AI’s Paradigm Shift
    • Content Design for AR/VR Experiences
    • 5 Ways to Improve UX Design with User-centered Design
    • Good Qustions lead to Great UX Writing
    • Embracing "Design" in Content Design
    • Designing Omnichannel Experiences
    • Design Thinking: a Process for Creative Design
    • 3 Questions to a Better Content Strategy
    • The Layers of User Experience
  • Speaking
  • Blog
  • Contact
Thought Leadership:

Published articles
                 &
Best practices for teams

​Creative Design 2.0: Navigating the Shift to AI

Embracing the paradigm shift of AI in creative design.
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Content Design for Augmented and Virtual Reality
8 principles I learned on Meta's AR Content Design team.

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Designing Omnichannel Content Experiences
How content designers can help brands connect.

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Embracing Design in Content Design
Tools for content designers who don’t consider themselves “designers.”

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Design Thinking Offers a Process for Content Design

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5 Simple Ways to Improve Content
with User-centered Design

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For Content Designers, Great Questions Lead to Great Design

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3 Questions to a Better Content Strategy

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Layers of the User Experience

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  • Home
  • Portfolio
    • Conversation Design: Disney Chatbots
    • A.I.-Driven Content (Disney)
    • UX Writing: Spotify Tap
    • Interactive Chatbot Disney Avatar
    • Chatbot samples
    • Product Education Strategy & Components (Facebook View)
    • Feature Awareness: WhatsApp
    • Product Education: Ray-Ban Smartglasses
    • UX Writing: Consent Screen (Meta)
    • Commerce: Improving Disney vacation checkout flow
    • Content Governance (Amazon & Meta)
    • Evolving Content Design (Amazon)
    • Information Architecture: Disney Feature Filters
    • Content Strategy: Facebook View App
    • Product Tool: Disney Trip Planning
    • UI Writing: Disney Mobile Order App
    • Content Testing
    • App Monetization: Disney Play app
    • Content Architecture: Shanghai Disneyland
    • Branding: Disney Play App
    • Branding & Copywriting: Disney, Amazon, Yoga Journal, Mammoth
  • Thought Leadership
    • Creative Design 2.0: How to Navigate AI’s Paradigm Shift
    • Content Design for AR/VR Experiences
    • 5 Ways to Improve UX Design with User-centered Design
    • Good Qustions lead to Great UX Writing
    • Embracing "Design" in Content Design
    • Designing Omnichannel Experiences
    • Design Thinking: a Process for Creative Design
    • 3 Questions to a Better Content Strategy
    • The Layers of User Experience
  • Speaking
  • Blog
  • Contact