GEOFFREY O'BRIAN
  • Home
  • Portfolio
    • Conversation Design: Disney Chatbots
    • A.I.-Driven Content (Disney)
    • UX Writing: Spotify Tap
    • Interactive Chatbot Disney Avatar
    • Chatbot samples
    • Product Education Strategy & Components (Facebook View)
    • Feature Awareness: WhatsApp
    • Product Education: Ray-Ban Smartglasses
    • UX Writing: Consent Screen (Meta)
    • Commerce: Improving Disney vacation checkout flow
    • Content Governance (Amazon & Meta)
    • Evolving Content Design (Amazon)
    • Information Architecture: Disney Feature Filters
    • Content Strategy: Facebook View App
    • Product Tool: Disney Trip Planning
    • UI Writing: Disney Mobile Order App
    • Content Testing
    • App Monetization: Disney Play app
    • Content Architecture: Shanghai Disneyland
    • Branding: Disney Play App
    • Branding & Copywriting: Disney, Amazon, Yoga Journal, Mammoth
  • Thought Leadership
    • Creative Design 2.0: How to Navigate AI’s Paradigm Shift
    • Content Design for AR/VR Experiences
    • 5 Ways to Improve UX Design with User-centered Design
    • Good Qustions lead to Great UX Writing
    • Embracing "Design" in Content Design
    • Designing Omnichannel Experiences
    • Design Thinking: a Process for Creative Design
    • 3 Questions to a Better Content Strategy
    • The Layers of User Experience
  • Speaking
  • Blog
  • Contact

PORTFOLIO
Content Design

Inspired content design unfolds naturally, inviting you to engage,
discover and find what you need effortlessly.  


Scroll over the images below to explore my recent work. 
UX WRITING / BRAND VOICE – Spotify on Ray-Ban Stories Smartglasses
PRODUCT EDUCATION & COMPONENT CREATION – Facebook View App
FEATURE UPSELL – WhatsApp
PRODUCT EDUCATION – Smartglasses Product Tour
AI-DRIVEN CONTENT – Walt Disney World App & Site
USER INTERFACE WRITING: Disney Mobile Order Product
PRODUCT TOOL – Disney Interactive Trip Planner
Style, Standards & Best Practices: Impact Toolkit
CONVERSATION DESIGN: Chatbot Creation
USER EXPERIENCE: Improving eCommerce User Experience
CONTENT ARCHITECTURE: Shanghai Disneyland
TESTING & OPTIMIZATION in Content Design
BRANDED CONTENT - Pandora, the World of Avatar
INFORMATION ARCHITECTURE: Filters on Walt Disney World
PRODUCT MARKETING: Disney Play App
USER EXPERIENCE

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  • Home
  • Portfolio
    • Conversation Design: Disney Chatbots
    • A.I.-Driven Content (Disney)
    • UX Writing: Spotify Tap
    • Interactive Chatbot Disney Avatar
    • Chatbot samples
    • Product Education Strategy & Components (Facebook View)
    • Feature Awareness: WhatsApp
    • Product Education: Ray-Ban Smartglasses
    • UX Writing: Consent Screen (Meta)
    • Commerce: Improving Disney vacation checkout flow
    • Content Governance (Amazon & Meta)
    • Evolving Content Design (Amazon)
    • Information Architecture: Disney Feature Filters
    • Content Strategy: Facebook View App
    • Product Tool: Disney Trip Planning
    • UI Writing: Disney Mobile Order App
    • Content Testing
    • App Monetization: Disney Play app
    • Content Architecture: Shanghai Disneyland
    • Branding: Disney Play App
    • Branding & Copywriting: Disney, Amazon, Yoga Journal, Mammoth
  • Thought Leadership
    • Creative Design 2.0: How to Navigate AI’s Paradigm Shift
    • Content Design for AR/VR Experiences
    • 5 Ways to Improve UX Design with User-centered Design
    • Good Qustions lead to Great UX Writing
    • Embracing "Design" in Content Design
    • Designing Omnichannel Experiences
    • Design Thinking: a Process for Creative Design
    • 3 Questions to a Better Content Strategy
    • The Layers of User Experience
  • Speaking
  • Blog
  • Contact